Electra Consumer Products whose headquarters is in Rishon LeTsiyon, Israel, has signed a deal with the multinational chain of convenience stores, headquartered in Dallas, Texas, 7-Eleven, Calcalist reported Tuesday (העסקה נחתמה: סבן אילבן בדרך לישראל; חנות ראשונה בתוך שנה).
The agreement between the parties was signed for 20 years, with an option to extend for another 50 years.
Over the next 3 years, Electra will establish dozens of convenience stores throughout Israel, with the chain’s first stores expected to open in Tel Aviv next summer. By the end of 2024, Electra is expected to invest about NIS 60 million ($18.6 million) in promoting the brand and opening new chain stores in Israel.
According to Calcalist, the company has decided to keep the chain stores closed on Shabbat.… Read More: Jewish Press