Orthodox Jewish Entrepreneurs Expand Fedora Hat Business to Hollywood


In 2017, serial entrepreneurs and brothers Levi Chayo and Yossi Chayo started Bellissimo Hats in Crown Heights – a venture that aimed to provide well-made felt fedoras to Orthodox Jewish men in their Hasidic community.

What started as a hat shop for traditional fedoras in the Orthodox Jewish community has expanded into haute couture for Hollywood.

They now have a store in Crown Heights, but it was their social media accounts that attracted the attention of celebrities.

Their unique designs and customizable features can be found worn on big stars like Jamie Foxx, Snoop Dogg, Mario Lopez, Cedric the Entertainer, among others.


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