A renowned food brand deeply embedded in many Jewish families’ Pesach Seudos has undergone a significant transformation.
Manischewitz, a venerable kosher company with a history spanning 136 years, has revealed a fresh new look with an updated logo, packaging, and a range of new products.
In a bid to captivate a younger demographic while upholding its dedication to fostering a sense of family and community, the rebrand showcases contemporary typography alongside vibrant hues of orange, yellow, and red designed to stand out on supermarket shelves.
Shani Seidman, Chief Marketing Officer of Kayco, the parent company of Manischewitz, shared insights with the Jewish Journal on Wednesday. “Manischewitz food products have been a staple for generations,” Seidman remarked. “While we aimed to retain the brand’s familiarity, the new design exudes warmth and tastefulness, mirroring the essence of our culinary offerings.”
“We aspire for this update to resonate with a broader spectrum of consumers, including a younger Jewish audience and those curious about Jewish cuisine,” Seidman added. “Our objective is to welcome individuals of all backgrounds to explore the kosher aisle.”
Bubby took all these pics. Take a look. pic.twitter.com/8SxkwI2kzU
— Manischewitz (@ManischewitzCo) March 27, 2024
